Digitally Naive

I have a love/hate relationship with Facebook. It’s full of absolute rubbish, but I like to keep an eye on how my family and friends are doing. From time to time I find myself angry as I scroll through my timeline. Like today, when one of my relatives liked and shared this post:

Oh come on. Seriously? That’s a photograph? Of the Pope and Mary? Really? REALLY?

It was then, as I hunched over my phone scrolling through hundreds of comments to find at least one other person who thought it was hilariously fake, I realised why it had angered me.

Facebook is a place where intelligent yet digitally naive are exposed to a world they don’t really understand. It’s hard to watch. I think I’ll take a break from it for a while.

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Facebook: Ahead of the curve?

Facebook have come under fire this week after they admitted trying out an experiment with their news feed in order to gauge if “exposure to emotions led people to change their own posting behaviours”. In other words, seeing if sad content encourages sad content.

It has resulted in a bit of a backfire, with a rather over zealous MP calling for an investigation into the matter, people claiming that it touches on a “wider failure in ethics, power and consent on platforms” and others just being downright offended at the study.

It makes me uncomfortable to think that my internet activity is being closely monitored, but let’s face it – Facebook aren’t the only ones at it. I doubt ANYTHING I’ve done on the internet in the last few years has failed to be recorded somewhere for further analysis, and I’m pretty sure I’ve been manipulated at some point (I own a set of poached egg pods and I don’t even like poached eggs).

Behavioural targeting isn’t new, it’s used everywhere.

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